Wednesday, 24 January 2018

Minimalistic vs Traditional poster

Posters attribute promotional and aesthetic value to films. The primary goal of the film poster is to 'sell' the film. They are prominently displayed on billboards, in cinemas and often on public transport such a buses. The location of the film poster is always in correlation to the target audience. 

Traditional posters:

  • Will appear to be eye catching and clear as to what the film is.
  • The protagonist and sometimes the antagonist will be positioned as the focal point
  • Consistent colour palette to make the poster more appealing to look at
  • Film title 
  • Possibly a tagline
  • Release date and promotional information.
  • Reviews and ratings 
  • Leading actors, director and production company. 




Minimalist poster:

  • Very limited colour palette used, often being restricted to two or three colours. 
  • Relies on iconography to convey film's title.
  • Often simple and easily recognisable.
  • Focuses more on the aesthetic value of the film.
  • Possibly a tagline 
  • Sometimes actors' names 
  • Most films don't have a minimalistic poster 


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